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This website states the following, "Quick and Easy parking with PayMyPark." We viewed that the web site stated " PayMyPark makes parking easy, simply find a park and start your parking." It also said " No more guessing how long you need to pay for. Running late? Just extend your parking, no need to run back to the meter, no more searching for coins. Finished early? Stop your parking and get a refund back to your account. Its free to register and to download the App. And save time as well as accessing features like Start-Stop Parking. PayMyPark is available in the following locations." The header had parking as the highest ranking search term. It is followed by parking app, parking New Plymounth, and parking Wellington which isn't as ranked as highly as parking. The next words they uses is parking Tauranga. Parking payment was included and will not be understood by web crawlers.